Download Your DECIDE Framework: How to Make Better Innovation Decisions Under Uncertainty
The complete decision-making toolkit every leader needs to prevent systematic thinking errors that destroy breakthrough technology
Watch the full episode first to understand how smart executives killed $1.2 billion in 49 days. This toolkit is designed as a companion to the video, giving you the practical framework to prevent the same disaster in your organization.
HP destroyed WebOS—one of the most advanced mobile operating systems ever created—in just 49 days after launch. I was the CTO who recommended the $1.2 billion acquisition.
While we've been focused on innovation failure rates and competitive threats, something more fundamental is happening—intelligent leaders are systematically destroying breakthrough opportunities using flawed thinking frameworks.
Most executives are missing the early warning signs because they actually look like decisive leadership. Decisions get made quickly. Analysis appears thorough. But beneath these surface indicators, billion-dollar innovations are being killed by preventable cognitive errors.
The problem? Until now, there's been no systematic framework specifically designed for innovation decisions under uncertainty.
What This Framework Reveals
The DECIDE methodology shows you exactly where your decision-making process stands right now. You'll discover if your team is using appropriate frameworks for breakthrough technology evaluation, or falling into the systematic thinking traps that consistently destroy innovation value.
More importantly, you'll know exactly how to prevent these disasters.
What's included in your complete 25-page toolkit:
Complete DECIDE Methodology with step-by-step implementation
Decision Quality Assessment to evaluate your current approach
Cognitive Bias Prevention Checklists for systematic thinking audits
Evidence Frameworks by Innovation Type for appropriate evaluation criteria
Option Generation Methods for creative alternative development
Decision Documentation System for progress tracking and review
Organizational Implementation Guide for building systematic capability
Troubleshooting Guide for common implementation challenges
Why Innovation Decision Quality Matters for Your Organization's Future
The companies that develop systematic innovation decision capabilities will capture enormous competitive value. They'll be the organizations that recognize and develop breakthrough technologies while competitors destroy them through flawed evaluation processes.
In an innovation-driven world, the most valuable organizations will be those that can:
Recognize breakthrough opportunities before they become obvious
Evaluate platform technologies with appropriate success metrics
Generate creative alternatives beyond industry-standard approaches
Prevent cognitive biases from systematically distorting evaluation
These decision-making capabilities cannot be replicated by competitors—but they can be weakened if organizations rely on conventional business frameworks for innovation evaluation.
The Encouraging News
Organizational decision-making processes are remarkably adaptable. The systematic thinking errors that destroy innovation value can be prevented. The cognitive frameworks that mislead about breakthrough opportunities can be replaced.
When leadership teams implement systematic innovation decision frameworks, most see improved decision confidence and better innovation outcomes within 30-60 days. This toolkit gives you the methodology to strengthen your innovation evaluation process before disasters develop—or restore decision quality if systematic errors are already occurring.
Your Innovation Decision Future Starts Here
This comprehensive framework provides everything you need to evaluate and strengthen your organization's innovation decision-making during this critical period of technological change.
The decision-making capabilities your team develops today will determine your capacity to capture breakthrough opportunities while competitors destroy them through systematic thinking errors.
Download Your Complete DECIDE Framework
Ready to discover where your innovation decision process stands and get the tools to build systematic thinking capabilities that prevent billion-dollar disasters?
Licensed under Creative Commons (CC BY-SA 4.0) - Share with other innovation leaders, executives, and anyone who makes decisions about breakthrough technology.
Don't wait for systematic thinking errors to destroy your next breakthrough opportunity. The best time to implement systematic innovation decision frameworks is before you need them.
Your organization's innovation future is waiting for your systematic thinking.
Found this valuable? Share it with other innovation leaders who need this framework. Together, we can ensure breakthrough technologies are captured rather than destroyed by preventable thinking errors.
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Phil McKinney is the Innovation Decision Expert who teaches the thinking skills that lead to breakthrough choices under uncertainty. After 30 years making high-stakes decisions as a Fortune 100 CTO and now as a CEO, he reveals how systematic frameworks prevent the cognitive errors that consistently destroy billion-dollar innovations.