The Thinking Hack That Built Billion-Dollar Companies

While competitors think harder, start thinking laterally—the systematic method for finding breakthrough innovations hiding in plain sight

A software engineer stared at a performance problem that stumped his entire team. Traditional solutions weren't working. Then he grabbed a random word from a dictionary—"beehive"—and within hours had designed a breakthrough algorithm that saved his company. A marketing manager facing budget cuts asked one backwards question and created the most successf…