Phil McKinney's Studio Notes: Innovation Decisions

Phil McKinney's Studio Notes: Innovation Decisions

The Day I Wrote Off Twitter (Before It Was Twitter)

How watching a "dead" company pivot taught me everything about dismissing breakthrough ideas

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Phil McKinney
Jun 23, 2025
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Photo credit: https://www.flickr.com/photos/quintanomedia/

I'm writing this from my home studio in Colorado, preparing for this week's Killer Innovations episode. I just got back from two weeks in Silicon Valley, and I kept noticing the same pattern everywhere I went: billion-dollar companies that started as ideas everyone thought were stupid.

During my f…

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