Phil McKinney's Studio Notes: Innovation Decisions

Phil McKinney's Studio Notes: Innovation Decisions

You Get to Choose: Which Innovation Decision Topic Should I Tackle First?

Behind closed doors, smart executives wrestle with decisions that textbooks don't cover. Here's what keeps them awake.

Phil McKinney's avatar
Phil McKinney
Aug 20, 2025
∙ Paid

After decades making billion-dollar innovation decisions at HP and CableLabs, I've learned something crucial: the questions that keep executives awake at night are rarely the ones being answered in business schools or consulting frameworks.

Last week, I analyzed the most pressing challenges facing senior leaders this coming year. What emerged surprised even me - a list of 10 innovation decision topics that address the unspoken frustrations, hidden anxieties, and systemic problems that every executive faces but rarely admits publicly.

These aren't the usual "innovation best practices" topics.

These are the hard questions about why smart people make terrible innovation choices, why boardrooms kill breakthrough ideas, and why the innovation economy might not be as merit-based as we think.

But here's what I realized: I want to tackle the topic that's most urgent for YOU right now.

So I'm doing something I've never done before - giving my Studio Notes paid subscribers the power to choose my next deep-dive topic. Because you're the ones living these challenges daily.


Continue reading to see all 10 topics and vote for the ones that addresses your most pressing innovation decision challenge...

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